"I love this "Pinch your Cheeks" it takes very little, it looks very natural and its very easy to use. No one can tell you are wearing blush whatsoever, it looks so natural. You apply it to the apple part of your cheek and it gives you a very healthy glow. No brushes, no sponges, no bulk, no mess! This product is used by putting a tiny/minut amount on your finger to apply it. Its easy, its convenient, its Fabulous! I'm a changed woman."